| Mark López | |
|---|---|
| Alma mater | MIT |
| Occupation | Head of U.S. Hispanic Audience at Google |
Mark López is a digital media executive and is currently Head of U.S. Hispanic Audience at Google.[1] He is also Co-Chair of the IAB Multicultural Council and Board Advisor to the Center of Hispanic Marketing Communications at Florida State University.[2]
Mark López holds a Bachelor’s degree from Rensselaer Polytechnic Institute and an MBA from the MIT Sloan School of Management.[2]
Mark López began his career as a senior consultant at Mercer Management Consulting and Andersen Consulting.[2] López later became the Director of Strategic Alliances at J2 Communications.[3]
After working at J2 Communications, López was part of the team that started Terra Networks in the U.S. He held positions in Business and Product Development and was named Chief Operating Officer of Terra Networks USA, managing Product Strategy, Programming, Marketing, and Business Development for the U.S. business in 2007.[3] He also collaborated with U.S. advertising clients looking to reach Terra’s Latin American audience.[2]
López also worked for AOL as Publisher of their U.S. Hispanic audience. There he was in charge of all U.S. Hispanic advertising revenue, trade marketing, and business development.[4] He developed and executed creative multicultural sales and marketing solutions for advertising clients as well as coordinated marketing programs to drive revenue goals.[2]
In November 2010, Mark López was hired as head of U.S. Hispanic Audience at Google, a new position at the company.[5] At Google, López is responsible for developing and growing Google’s U.S. Hispanic media business.[6]